Most of the wooden box packaging is matched with red. In fact, the wooden box is not strictly limited to red. The starting point of the packaged goods is to combine with the materials of the gift itself and the auxiliary materials to achieve the connotation to be expressed. . Such as: red and gold, brown and gold and other colors can highlight the joy of traditional Chinese festivals. Another example: silver and black, black and red, etc. can show generosity.
The color commonly used in wooden boxes is actually the natural color, because the natural color can reflect the effect of pure wood, a simple and high-end wooden box. The wooden box is noble and gorgeous. The same product, the same packaging and decoration form, the only difference is the color configuration, which often causes consumers to have different psychological effects, resulting in different gift groups.
Nowadays, the market competition in all walks of life is developing day by day, and the depth, breadth and lasting sensitivity of market demand are unprecedented. The fierce market competition promotes the development of production and consumption, and at the same time inevitably promotes the update of corporate marketing strategies. Of course, the wooden box is placed in an important position in the packaging, whether it is the packaging of the packaging image of the gift packaging product or other. The high-grade, practical and natural visual impact embodied by the wooden box. Research on human vision has shown that among all the factors in the composition of products, color can touch people’s response in the earliest and most pleasant way, and directly stimulate consumers’ desire to buy. Therefore, attention must be paid to the packaging of a product, and the use of color more important!